I dunno lads, maybe your first game back in the second tier after disastrously dropping out of the top flight isn't the ideal time to be taking unnecessary risks.
Just keep your heads down and don't do anything that's likely to invite ridicule...
What's that? Your new shirt sponsors Ideal Boilers have had some thoughts on how they might increase their exposure? FFS.
The Baggies ended up losing 2-1 as well. Awful day!