Untold: The Rise and Fall of AND1
claydavis > 13/09/2022, 22:25
This is a great documentary about how they challenged Nike's dominance in the basketball industry. Their origins of starting out doing t-shirts, rose up into doing footwear and then suffered a major setback, that then took them into a new direction that made them even stronger by creating their own lane. Hearing from the founders and players provided a great insight into why it ultimately all fell apart.