German F1 driver Nico Rosberg wanted to wear a special helmet celebrating Germany's World Cup win for this weekend's German Grand Prix.
Fifa said no, with a big ol' statement.
“If Fifa would not follow up on any potential infringements of its intellectual property, it would risk losing its legal right and title to such works, thereby endangering the foundation of its commercial programme which is driven primarily by the access to, and usage of, our brand marks, including the Fifa World Cup trophy. An example of the strength of Fifa’s intellectual property assets is reflected by recent research in seven key global markets where the Fifa World Cup trophy recorded an average recognition level of 83%. These levels are significantly higher than any other sporting trophies. As a result, we cannot allow a commercially branded helmet to feature the Fifa World Cup trophy as this would jeopardise the rights of our commercial affiliates”
Makes you feel all warm and fuzzy inside, don't it?