When was the last time news of some 'innovative' tie-in between a brand and a club didn't leave you shaking your head disapprovingly at The State of Modern Football? I suppose it can't be easy to whip up a sense of excitement around
Man Utd and their official Asian tractor partners, but then if no-one cares why bother in the first place?
Viktoria Plzen have got the right idea. Form a partnership with a local brewery, build a new dugout in the shape of a can. Job done.
Don't know about you, but I could real go for an icy Gambrinus right now...